 Market analysis

Glossary

HUNGARY

Baranya

Somogy

Dél-Dunántúl

Fejér

Komárom-Esztergom

Veszprém

Közép-Dunántúl

Szabolcs-Szatmár Bereg

Hajdú-Bihar

Jász-Nagykun Szolnok

Észak-Alföld

Bács-Kiskun

Dél-Alföld

Heves

Békés

Borsod-Abaúj Zemplén

Észak-Magyarország

Zala

Győr-Moson Sopron

Nyugat-Dunántúl

Budapest

Pest

Közép-Magyarország

István Fazekas

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Central Transdanubia, comprising the counties of Fejér, Komárom-Esztergom, and Veszprém, is a key industrial hub, with significant automotive, electronics, and chemical industries. The city of Székesfehérvár, a historical industrial center, hosts numerous multinational corporations and manufacturing facilities, particularly in the automotive supply chain. Komárom-Esztergom County is a key player in electronics, while Veszprém supports a mix of mechanical engineering and chemical production. Proximity to major transport routes and well-developed industrial zones make the region a crucial contributor to Hungary's export economy. 

Western Transdanubia, including Győr-Moson-Sopron, Vas, and Zala counties, is a major automotive and machinery manufacturing region, with the city of Győr being a focal point for industrial activity. The presence of Audi Hungaria, one of the largest car manufacturers in Hungary, anchors the region’s industrial output. The region also has a strong tradition in the textile, furniture, and wood processing industries. Its location near Austria and Slovakia enhances its role in cross-border trade and supply chains. Additionally, the region benefits from a highly skilled workforce and ongoing investment in innovation and automation.

Southern Transdanubia, which includes Baranya, Somogy, and Tolna counties, has a more diversified industrial base, with a focus on food processing, energy production, and the construction materials sector. Pécs, the largest city in the region, is a center for mining-related industries and renewable energy development, particularly biomass. While traditionally agricultural, the region has been investing in industrial parks and logistics infrastructure to attract new industries. However, its industrial growth is more modest compared to other regions due to a smaller labor force and limited foreign investment.

Northern Hungary, encompassing Borsod-Abaúj-Zemplén, Heves, and Nógrád counties, has an industrial landscape heavily influenced by its mining and metallurgical history. The region has undergone significant transformation, with a focus now on heavy industry, chemical production, and energy. The city of Miskolc is an industrial and educational center, hosting a mix of traditional manufacturing and emerging sectors like IT and logistics. However, the region faces challenges related to economic restructuring and unemployment, and efforts have been made to boost innovation and investment in newer industries, such as renewable energy and automotive components.

The Northern Great Plain, made up of Hajdú-Bihar, Szabolcs-Szatmár-Bereg, and Jász-Nagykun-Szolnok counties, is primarily an agricultural and food-processing region, but it also has growing industrial sectors in chemicals, machinery, and electronics. Debrecen, the region's largest city, is an emerging hub for pharmaceutical and biotech industries, as well as logistics, due to its well-developed transport connections. The region has attracted significant FDI, especially in automotive and electronics manufacturing, but its economy still relies heavily on agriculture. The development of industrial parks and improved transportation infrastructure are key to the region’s ongoing industrial growth.

The Southern Great Plain, covering Bács-Kiskun, Békés, and Csongrád-Csanád counties, is known for its strong agricultural base, which supports significant food processing industries, particularly in the production of meat, dairy, and grain-based products. The region also has a growing machinery and automotive supply sector, particularly around the city of Kecskemét, which hosts a Mercedes-Benz production facility. Its proximity to Serbia and Romania enhances its role in international trade. However, the region faces challenges such as a shrinking workforce and the need for investment in higher value-added industrial activities to diversify beyond agriculture.

Budapest, Hungary's capital and largest city, is the country's primary industrial and economic hub. The city's diverse industrial base includes significant sectors in finance, technology, telecommunications, and manufacturing. As a center for innovation, Budapest is home to a thriving tech ecosystem, with a growing number of startups, IT companies, and research and development centers. Major industries such as pharmaceuticals, electronics, and automotive components production also play a critical role in the city's economy. Budapest's strategic location along the Danube River and its well-developed transport infrastructure make it a key logistics and distribution center in Central Europe. Additionally, the city attracts significant foreign direct investment (FDI), particularly in high-tech and service industries, supported by a highly skilled workforce and robust educational institutions.

Central Hungary consists of Pest County, which plays a vital role in Hungary's industrial landscape. The region benefits from its proximity to the capital, allowing for seamless integration into national and international supply chains. Key industries in Pest County include manufacturing, automotive, electronics, and logistics, supported by the presence of numerous industrial parks and business zones. The region has seen significant foreign direct investment (FDI), particularly in automotive components and advanced manufacturing. Its well-developed infrastructure, including major highways and rail networks, enhances its role as a logistics hub. Additionally, the area's skilled workforce and access to research and development facilities contribute to continued industrial growth and innovation.

Market analysis

Other terms from the category

Vacancy rate – percentage of available premises for lease

Market value

Heatmap – two-dimensional representation of data in which values are represented by colors

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